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Rutger Hauer GUINNESS-PURE GENIUS

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Gokart Video Site

It was the 1980s Rutger Hauer Pure Genius campaign that really set Guinness free to become the iconic brand it is today. The campaign associated the drink with a more contemplative and cool customer, and brilliantly separated it from the lovable drink of the Toucan days. It has become so loved that even its most annoying trait, the fact that it remains bar-cloggingly slow to pour, is now seen as a good thing...

Channel: People & Blogs
Uploaded: November 30, 1999 at 12:00 am
Author: Gabriela1

Length: 01:39
Rating: 4.87
Views: 42263

Tags: beer  commercial  genius  Guinness  Hauer  pure  Rutger  

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Video Comments

wrght9185 (November 30, 1999 at 12:00 am)
YES! YES! YES! That is an INSPIRED idea!
Donkfest1 (November 30, 1999 at 12:00 am)
Rutger Hauer: the obvious choice for the next Doctor Who. Anyone agree?
southsea13 (November 30, 1999 at 12:00 am)
Wow - beer with LSD in it! Pour me a cold one! :)
abrahamWCE (November 30, 1999 at 12:00 am)
The first time I saw this ad I didn´t understood it (because I didn´t know what brand it was), maybe Guinness was hoping that everyone idenfity them by the color of their beer (which looks like Pepsi or Coke)
GRAHAMAUS (November 30, 1999 at 12:00 am)
You'll never see an ad like this on Australian commercial TV. Why? Keep up the shouting folks, we'll keep it muted...
eezysqueezy (November 30, 1999 at 12:00 am)
I love Tia Maria!
tinadeb (November 30, 1999 at 12:00 am)
Gotta love Rutger. He's great in all the Guinness ads and in everything else he does.
7lartceps (November 30, 1999 at 12:00 am)
One of the best adverts ever made,it`s been stuck in my head since i first saw it.
Desmondo2000 (November 30, 1999 at 12:00 am)
I hate the black stuff but they do make great ads
Okidus (November 30, 1999 at 12:00 am)
then cut 1:10 out of it and post it.

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