GNC Coupons
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GNC Coupons
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General Nutrition Centers or GNC is a Pittsburgh, Pennsylvania-based American commercial enterprise focusing on the retail sale of health and nutrition related products, over the counter drugs, and foods/food supplements world-wide through GNC branded stores.
GNC History
In 1935, David Shakarian opened a small health food store, Lackzoom, in downtown Pittsburgh. He only made USD $35 on his first day, but was able to open a second store within six months. A year later, Shakarian suffered what appeared to be a fatal blow when the Ohio River flooded on St. Patrick's Day. Both of his stores were wiped out. However, he quickly rebuilt both stores, and opened five more by 1941.
During the health food craze of the 1960s, Shakarian expanded his chain outside Pittsburgh for the first time, and in the process changed its name to General Nutrition Center. He continued to run the chain until his death in 1984.
GNC Retail stores
GNC retail stores (or "GNCs") will typically stock a wide range of weight loss/bodybuilding supplements and nutritional supplements, in both their own numerous in house brands as well as third party name brands, in addition to health and fitness books, magazines and related tools. The company also stocks vitamins, natural remedies, and health and beauty products. GNC has over 6,000 stores in the US (including 1,100 store-within-a-store locations within Rite Aid) as well as locations in 49 other countries.
GNC LiveWell in Australia currently has 41 Stores located in Brisbane (Queensland), Sydney (New South Wales) and Melbourne (Victoria). Most of these stores have taken a major rebrand in January 2007, following the opening of es have also come under dismay from HealthyLife and GoVita, which have similar based stores in the same shopping center.
The Major Rebrand has taken a new approach to merchandising with front glass display cabinets featuring LCD Plasma Televisions displaying specials and products, and inviting customers into the store for free samples offridges for cold beverages towards the back, and a centrally located point of sale desk.
Gnc is divided nationwide into divisions, and within the divisions are regions. In March of 1994, Steve LaVault, a former department store owner was recruited to be the Division 2 Leader. In 2002, William Shillingburg had started as a store manager and quickly worked his way up to Regional Manager, with such catch phrases as "oooh," and "sucka."
In September of 2007. His use of subliminal messaging is amazing, as it actually helps his sales, much to the chagrin of Gino.
GNC Business model
GNC retail stores are both a combination of corporate-owned and franchised stores; 1300 of the 5000 domestic US stores are franchises, commonly located within urban shopping malls and shopping zones. In 1999, drugstore.com became the Exclusive Retailer on the Web of GNC Brand Products. General Nutrition Centers (GNC) opened a "store-within-a-store" on drugstore.com.
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Channel: Education
Uploaded: November 30, 1999 at 12:00 am
Author: ShopaholicSavings
Length: 03:42
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Views: 137
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