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TEDTalks: Malcom Gladwell (2004)

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http://www.ted.com Malcolm Gladwell is a staff writer for The New Yorker, and best-selling author ofThe Tipping Point and Blink. In this talk, filmed at TED2004, he explains what every business can learn from spaghetti sauce. (Recorded February 2004 in Monterey, CA. Duration: 18:15)

Channel: News & Politics
Uploaded: January 16, 2007 at 4:30 pm
Author: TEDtalksDirector

Length: 18:15
Rating: 4.86
Views: 58219

Tags: TEDTalks  

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Video Comments

grantsinmypants2 (September 27, 2008 at 3:02 pm)
uh, isn't what Ragu was doing - recreating the authentic, Italian form of tomato sauce - truly embracing the diversity of peoples? maybe Americans should be honest with themselves. all their different types of sauce are just ways of having their American palate and Italicizing it too.
WarVideo (September 26, 2008 at 8:26 pm)
Bullshit, choice is great, you people just dont want to think!
theiamania (September 25, 2008 at 4:49 pm)
I was just thinking the same watching this. If I did not know better I whould think that he is so right.
yoyogi3 (September 23, 2008 at 6:59 pm)
A very entertaining and convinving speaker BUT HE IS WRONG!!!! I couldn't believe it. Check out Barry Schwartz's tedtalks clip. Absolutely destroys the idea that 35 types of pasta sauce is good for humanity ;-)
virtuallyskitz1 (September 20, 2008 at 3:39 pm)
Exactly cruelcruel. Kotesu: get a roomful of guys together who's girlfriends just broke up with them, and have them do the taste tests that Malcolm suggests. They will STILL have a variety of experiences, and desire a diversity of tastes. Whatever personal experience one brings to the table,they'll STILL be happier being there with a variety of choices.
Adaratalaya (July 9, 2008 at 6:56 pm)
Malcolm is so interesting. Ive read his books and some of his archives and MAN! Great information.
richyyyy (July 6, 2008 at 11:41 pm)
I entirely agree with the message that accepting diversity or delving outside of your accepted social boundaries and embracing different circumstance absolutely contribute to happiness. This lecture could have been spoken in about 2 minutes rather then 18 as the point is simple. For the people that don't understand, I think the wordiness and the numerous examples used to try to illustrate similar points prevented people from grasping what is being discussed.
Kommaseir (May 23, 2008 at 12:16 am)
Sorry to say this Kotesu....but you're comments make you seem like a stupid goof.
cruelcruelcruelcruel (May 20, 2008 at 10:35 am)
Your girlfriend dumping you would also be an external source of happiness. Instead of deciding: "I'll be happy", you've decided: "I'll be depressed/mad/unhappy". But it's based on an external source whether it's sauce, mustard, coffee, or a girlfriend. But the point seemed to be that everyone is different, and catering to differences makes the people with those difference happier than being shoehorned into generalized categories. Just the way it seems to me.
meowminx (March 9, 2008 at 4:13 am)
I just love love love this guy. Read The Tipping Point and his blog, gladwell dot com!

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