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Gotham: Barack Obama's favorite font

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Can the right font make the difference in a media-driven election? Barack Obama's campaign is increasingly using the font Gotham for their "Change We Can Believe In" banners and other material. In this outtake from Gary Hustwit's 2007 documentary "Helvetica", type designers Jonathan Hoefler and Tobias Frere-Jones discuss the creation of Gotham. The font was originally commissioned for GQ Magazine, and the list of qualities they were looking for then sounds surprisingly Obama-esque now. http://www.helveticafilm.com/b...

Channel: News & Politics
Uploaded: February 17, 2008 at 9:29 pm
Author: swissdots

Length: 02:01
Rating: 4.88
Views: 25528

Tags: Barack  campaign  design  documentary  fonts  gotham  graphic  helvetica  Hustwit  Obama  political  typography  

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Video Comments

trissss (October 5, 2008 at 8:47 am)
Didn't John Edwards use the same font as well in his campaign ? That's where I remarked it (Gotham Ultra)
bandman48 (September 29, 2008 at 7:17 pm)
Very interesting. I read about GOTHAM font in the 9-28-08 NY Times and O'Bama's use of it in his campaign. Google brought me here!
rmb65 (June 21, 2008 at 12:44 am)
did they alter the font from the Port Authority at all to make "Gotham" or did they just jack it completely. I'm not that good at seeing such minute differences in typefaces.
emceay (May 19, 2008 at 5:36 pm)
Futura is 90 years old? Suddenly I'm interested in type design.
pdxbikerboy (May 16, 2008 at 9:39 pm)
It's his campaign's font.
bonus12t (May 5, 2008 at 7:04 am)
omg this font is SO HOT right now
dave98503 (May 3, 2008 at 10:37 pm)
ObamAss.
AvenPhoenix (April 28, 2008 at 12:39 am)
What does this have to do with Barack Obama... Or anything for that matter?
Kni7es (April 27, 2008 at 11:56 pm)
Uhhh... interesting? Forgive me if I don't really think all that much about fonts, but this whole thing seems kind of strange to me.
Crazeedrummer06 (March 25, 2008 at 9:30 pm)
I want that font so bad but it costs money. I am too cheap haha

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