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CNBC Special Report: It's War -- Bratz vs. Barbie

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The rivalry between Bratz and Barbie has grown increasingly fierce. Of course, it wasn't always that way: For the past 50 years, Barbie has enjoyed tremendous success....until the Bratz came along in 2001 and changed everything. Since then, there has been plenty of hair-pulling in the dollhouse. In this special report, Isaac Larian, the CEO and President of MGA Entertainment (as well as the seemingly nice man who wants to pummel Barbie and pulverize Mattel), explains to CNBC reporter David Faber about his Bratz dolls and why little girls have outgrown Barbie to transition to a product that they can identify with. He also explains about his willingness to challenge the Barbie franchise and believes that 2007 will definitely be the year for Bratz.

Channel: News & Politics
Uploaded: April 5, 2007 at 3:57 am
Author: lovelycinnamongirl

Length: 10:50
Rating: 4.69
Views: 104827

Tags: Bratz  

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Video Comments

crovaxgerad (September 3, 2008 at 8:37 am)
so i say barbie rules barbie has a good inspiration for children even she is pretty she still look like a decent doll she encourage children to look decent and have good manners
crovaxgerad (September 3, 2008 at 8:35 am)
i vote for barbie barbie rules adults are right its not a good inspiration of all he said it just a doll doesnt have any messages well duuhh even when its a doll like example kids will love the bratz for how they dressed and look so the children will encourage to look like bratz wear mini skirts and stuff like that
Chaogirl96 (August 31, 2008 at 3:54 pm)
well,they are trying to make the barbie doll real as they can their not trying to make the girls think thats how should little girls look like and barbie dosent wear pink all the time she wear all different collors and thats so cool
Chaogirl96 (August 31, 2008 at 3:48 pm)
i so agreed with u
Chaogirl96 (August 31, 2008 at 3:45 pm)
i know their just dolls
Chaogirl96 (August 31, 2008 at 3:44 pm)
barbie is going to keep going and going and that means barbie going to win
MeowcatBissy (August 31, 2008 at 4:01 am)
GO BRATZ!
haitianbaby4life (August 28, 2008 at 2:38 am)
sorry comment spelled badly
haitianbaby4life (August 28, 2008 at 2:35 am)
i ;ove barbie her head id not big and has a career to teach little girls about something
VirosaPrincess1 (August 24, 2008 at 6:20 pm)
I like both but I would rather pick Bratz because they have different cultures and style and a lot of clothes, cars, jewelry and more. And I am not saying that Barbie sucks, I am saying that I can relate to Bratz and they do not look like sluts! I like Bratz but I do not dress in mini skirts and make-up. Now I still like Barbie because they make celebs out of them but if they are going to be for all ages then make other types of Barbies not just fairies because it is too babyish. I vote Bratz

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